Fabian Folias

Innovative, strategic, creative, digital media designer, marketer and communications professional/instructor.

In a competitively demanding industry, I am an organized and detail oriented results-driven leader, with a strong organizational, visual and logistical skill set. My leadership experience in creative conceptualization and communications has created a dynamic portfolio including versatile graphic print, web design, front-end development, and interactive projects.

In addition to my design practices, communications skills, and creative abilities, I have also been responsible for managing and maintaining web standards, operations, and content delivery. My responsibility in these roles includes ensuring that web servers and software are operating accurately, designing and updating microsites, website elements, implementing search engine optimization, generating and revising web pages via various content management systems, replying to user comments, and examining traffic through the site.

I am well versed in database software, payment-processing software, security software and using online media to sell products and services while utilizing social media to maximize community and brand awareness.

Business leadership attributes extend far beyond my creative aptitude with strong project management and customer relations skills. Direct and positive collaboration with clients has allowed me to identify, organize, define the scope of projects and provide creative solutions to problems by listening, aiding and facilitating the review/creative process. It is my mandate to ensure that I consistently produce final samples of graphic direction consistent with the company style guides or clients branding in the marketplace.

Furthermore, I am an outgoing team player with a keen focus on versatile and dynamic presentation styles.

Current Profession

Cardiovascular Network of Canada (CANet)

Formerly Cardiac Arrhythmia Network of Canada (CANet)

Director of Digital Marketing and Communications (since August 2017)

• Responsible for the creation, implementation, and measurement of success for the Network’s – comprehensive marketing, communications, and public relations strategies that enhance the Networks brand and position within the research and development healthcare sector and the general public, by facilitating internal and external communications; and, – marketing, communications and public relations activities and materials including publications, and media relation
• Responsible for maintaining consistent communication of the Networks brand and position throughout the Network, and to all stakeholders, both internal and external
• Responsible for design, editorial direction, production and distribution of all Network publications
• Develop, maintain and manage the appearance of all Network print and electronic materials such as letterhead, collateral, brochures, newsletters, websites, and publications
• Develop, coordinate and oversee activities, technical assistance, and resource materials to assist Network partners in the marketing, communications, and positioning of their activities
• Provide counsel to Network partners on marketing, communications and public relations
• Responsible for the success of the integrated communications strategy goals and financial objectives
• Provide reporting to the Managing Director / Chief Operating Officer and Board of Directors on the progress of the integrated communications strategy goals and objectives
• Develop short and long-term goals, plans and budgets for the Networks marketing and communications strategies
• Monitor progress, assure adherence and evaluate the performance of all marketing and communications strategies
• Work with the operations centre staff and Network members to develop and maintain activities aligned with the Networks strategic direction

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