Fabian Folias

Fabian Folias

Visionary Creative: Designer, Web Developer, Branding Strategist, and Marketing Expert

Elevate Your Business: Empowering Organizations with Cost-Effective Strategies, Design, and Development Solutions to Enhance Visual Branding, Web Impact, and Marketing Effectiveness.

Learn more, and let’s collaborate on your next project!

Fabian Folias

Fabian Folias

Visionary Creative: Designer, Web Developer, Branding Strategist, and Marketing Expert

Elevate Your Business: Empowering Organizations with Cost-Effective Strategies, Design, and Development Solutions to Enhance Visual Branding, Web Impact, and Marketing Effectiveness.

Learn more, and let’s collaborate!

Fabian Folias - Learn More

Brand Identity

Web Design & Development

Brand Identity

Web Design & Development

Enhance the Profitability, Visibility, and Prestige of Your Organization

It’s time to elevate your visual identity, web presence and marketing effectiveness. Let’s get started, click here.

Design

Brand Identity
Brand Guidelines
Brand Collateral
Illustration
Graphic Design

Web / UX / UI

Web Design

Web Development

CMS

E-commerce

Apps

Marketing

Integrated Campaigns

Digital Advertising

SEO / SEM

Social Media

Communications

Enhance the Profitability, Visibility, and Prestige of Your Organization

It’s time to elevate your visual identity, web presence and marketing effectiveness.

Let’s get started, click here.

Design

Brand Identity
Brand Guidelines
Brand Collateral
Illustration
Graphic Design

Web / UX / UI

Web Design

Web Development

CMS

E-commerce

Apps

Marketing

Integrated Campaigns

Digital Advertising

SEO / SEM

Social Media

Communications

Case Studies

With strategic vision and meticulous execution, I’ve translated concepts into viable solutions, catalyzing positive change and making enduring impacts across various businesses.

I’ve ideated and brought to life numerous projects, harnessing creativity and ingenuity to tackle diverse challenges. Explore case studies showcasing various projects I’ve successfully completed.

Looking for a solution? Let’s collaborate!

Project Tracker

Project Tracker — Streamlining National Health Research Initiatives

The National Project Tracker represents a paradigm shift in project management for research initiatives in Canada.
CauseKnot

CauseKnot — Empowering Causes and Revolutionizing Online Fundraising

A leading online fundraising toolkit, empowering organizations of all sizes to raise funds effectively for their causes.
InnoVerify

InnoVerify — A Transformative Digital Delivery Solution

InnoVerify has revolutionized how digital content is distributed and accessed, offering a secure and streamlined platform for nerchants.

Case Studies

With strategic vision and meticulous execution, I’ve translated concepts into viable solutions, catalyzing positive change and making enduring impacts across various businesses.

I’ve ideated and brought to life numerous projects, harnessing creativity and ingenuity to tackle diverse challenges. Explore case studies showcasing various projects I’ve successfully completed.

Project Tracker
The National Project Tracker represents a paradigm shift in project management for research initiatives in Canada.
CauseKnot
A leading online fundraising toolkit, empowering organizations of all sizes to raise funds effectively for their causes.
InnoVerify
InnoVerify has revolutionized how digital content is distributed and accessed, offering a secure and streamlined platform for nerchants.

Looking for a solution? Let’s collaborate!

digital marketing

Digital Marketing

Digital marketing strategy and execution is a comprehensive service offered to businesses seeking to enhance their online presence and attract more customers. 

By leveraging various digital channels such as social media, search engine optimization (SEO), email marketing, and content creation, businesses can effectively reach their target audience and drive traffic to their websites.

Strategies encompass a range of tactics tailored to each business’s unique goals and target demographics, aiming to raise awareness, increase brand visibility, and boost conversions and sales.

Through meticulous planning, data analysis, and ongoing optimization, I aim to maximize the return on investment for businesses, ensuring that their online efforts yield tangible results in increased website traffic, engagement, and revenue.

Digital Marketing

Digital marketing strategy and execution is a comprehensive service offered to businesses seeking to enhance their online presence and attract more customers. 

By leveraging various digital channels such as social media, search engine optimization (SEO), email marketing, and content creation, businesses can effectively reach their target audience and drive traffic to their websites.

digital marketing

Strategies encompass a range of tactics tailored to each business’s unique goals and target demographics, aiming to raise awareness, increase brand visibility, and boost conversions and sales.

Through meticulous planning, data analysis, and ongoing optimization, I aim to maximize the return on investment for businesses, ensuring that their online efforts yield tangible results in increased website traffic, engagement, and revenue.

Fabian Folias

A master of organization, a champion of details, and a relentless driver of results with impeccable design aesthetic.

Known for my adaptability, versatility, and dynamic presentation style, I have an unwavering commitment to consistently delivering exceptional graphic designs aligned with company style guides and client branding, ensuring a lasting impact.

Typically, this is where a Creative Director’s skill set ends; however, that’s just where my work begins. Beyond my design prowess and communication finesse, I’ve taken charge of overseeing and optimizing web standards, operations, and content delivery. 

My leadership abilities are not confined to a creative bubble. I bring robust project management skills and a knack for fostering strong customer relationships to the table. Through close collaboration with clients, I discern, define, and meticulously execute project scopes while offering innovative solutions with a keen ear and a facilitating touch.

Outside the professional realm, I’m an amateur photographer with a deep passion for interior design and home renovation projects. My wanderlust knows no bounds, as I’ve explored over 25 countries and counting, immersing myself in diverse cultures and unfamiliar environments—forever seeking new horizons and memorable experiences.

Fabian Folias

What sets me apart:

  • unwavering commitment to seamless logistics
  • volume of vibrant portfolios
  • end-to-end graphic, web and development technical capabilities
  • digital interactive expert
  • social media guru

Distinguishing value I can add:

  • lead and execute meticulous maintenance of web servers and software
  • ensure the creative evolution of web elements
  • strategic implementation of search engine optimization
  • broad and deep experience managing content management systems
  • mastery of effective strategies for engaging with users and analyzing site traffic
  • proficiency with databases, payment processing, and security software
  • online expertise to drive sales and promote products and services

Cardiovascular Network of Canada (CANet)
Director of Digital Marketing and Communications

(since August 2017)

Formerly Cardiac Arrhythmia Network of Canada (CANet)

  • Responsible for the creation, implementation, and measurement of success for the Network’s – comprehensive marketing, communications, and public relations strategies that enhance the Networks brand and position within the research and development healthcare sector and the general public, by facilitating internal and external communications; and, – marketing, communications and public relations activities and materials including publications, and media relation
  • Responsible for maintaining consistent communication of the Networks brand and position throughout the Network, and to all stakeholders, both internal and external
  • Responsible for design, editorial direction, production and distribution of all Network publications
  • Develop, maintain and manage the appearance of all Network print and electronic materials such as letterhead, collateral, brochures, newsletters, websites, and publications
  • Develop, coordinate and oversee activities, technical assistance, and resource materials to assist Network partners in the marketing, communications, and positioning of their activities
  • Provide counsel to Network partners on marketing, communications and public relations
  • Responsible for the success of the integrated communications strategy goals and financial objectives
  • Provide reporting to the Managing Director / Chief Operating Officer and Board of Directors on the progress of the integrated communications strategy goals and objectives
  • Develop short and long-term goals, plans and budgets for the Networks marketing and communications strategies
  • Monitor progress, assure adherence and evaluate the performance of all marketing and communications strategies
  • Work with the operations centre staff and Network members to develop and maintain activities aligned with the Networks strategic direction

Western University
Professional Instructor — Western Continuing Education
Digital Media and Marketing Manager — WORLDiscoveries

(August 2015 — January 2021)

Taught multiple courses as part of the Western University Post-Degree Diplomas in Public Relations and Marketing

  • Course 01: Design for Public Relations
  • Course 02: Foundations of Digital Marketing
  • Course 03: Digital Marketing Strategies and Tactics

(August 2010 — January 2017)

Collaborated and supported various innovative projects at Western University’s Tech Transfer & Business Development Office

  • Designed, developed and managed the integration of the WORLDiscoveries® website within the company’s Inteum / Technology Publisher database
  • Responsible for issue tracking, managing, updating and the publishing of Marketing Projects/ Non-Confidential Summaries via Inteum/ Technology Publisher database
  • Support business development managers with the marketing of technologies utilizing various marketing strategies through online and offline media channels
  • Manage/ produce branding, marketing collateral, communications materials and websites for multiple start-up companies supported by WORLDiscoveries®
  • Manage and maintain online media channel services (Flintbox) relating to new licensing inquires, agreements, authorizations, purchasing, technology postings etc.
  • Liaise with Universities/ Institutions within the C4 (technology transfer and commercialization consortium) assisting with technology transfer activities and outreach using online media channels
  • Provide technical support, maintenance, communications updates and promotions relating to the worldiscoveries.ca website
  • Create project outlines, database diagrams, wire frames and project presentations
  • Develop communications plans and track/ measure effectiveness
  • Supervise interns and assign various marketing project tasks according to strategy
  • Manage external developers, coordinating and ensuring all project objectives are met within budget and time line
  • Develop social media calendars and promote the organizations communications and industry related news through RSS feeds and social media platforms including Facebook, Twitter and LinkedIn
  • Responsible for the creation of a proprietary innovative e-commerce / impact-tracking portal titled InnoVerify™, a secure, streamlined marketplace that expedites the delivery and access of all digital innovations to the public

Annual Reports

Annual Reports

Jennifer Grant
President, Dell Tech Laboratories

Fabian is skilled at translating his clients vision into a high quality internet marketing strategy.

I have worked with Fabian on four separate occasions on projects ranging from branding for a small start up to a full internet marketing campaign for an established London company.

He has always delivered expert results and I would highly recommend his services to anyone.

Daniela Babura
Co-Founder, ADzenTURE

I can’t speak highly enough about Fabian’s exceptional work on our new branding and website for our wellness and travel business. From the outset, Fabian demonstrated a deep understanding of our vision and values. His creativity and attention to detail were evident in every aspect of the project.

Fabian not only met but exceeded our expectations. He seamlessly integrated the essence of our brand into a visually stunning website that truly captivates our audience. Moreover, Fabian’s professionalism, responsiveness, and commitment to deadlines made the entire process smooth and enjoyable. He was always receptive to our feedback and worked tirelessly to ensure that our vision came to life.

Thanks to Fabian’s expertise, our website is not just a platform; it’s a reflection of our brand’s identity. We continually receive rave reviews from our clients, and we’re confident it will continue to be a powerful tool for our business.

We wholeheartedly recommend Fabian to anyone seeking top-notch branding and website design services. He is a true talent in his field, and we are grateful for his transformative impact on our business. Fabian has played an integral role in helping us share our wellness and travel experiences with the world; we couldn’t be happier.

Brooke Graham
Diversity, Equity and Inclusion Manager, LifeLabs

I was a student of Fabian’s at Western Continuing Studies, and I learned so much. I came into his Design for Public Relations class with no knowledge, and Fabian was extremely patient in teaching the course, not only the application of design techniques through Adobe Creative Cloud programs, but also the elements behind what makes a good design.

His expertise in graphic design and fun personality make him an excellent instructor.

Aniruddho Chokroborty-Hoque
Integrated Marketing and Communications, 3M

Fabian has the wonderful quality of turning shortcomings into learning moments – these happened a few times during my writing work and his patient guidance and suggestions have made me a much better communicator.

He is also generous with his advice and suggestions when it comes to skill development and career planning. He is respectful of your time and skillset – he made sure, for example, to keep me abreast of the larger communications strategy and how my work was important and what role it was accomplishing, and what kind of time commitments he was looking for and what would work for me.

Overall, he is a wonderful colleague to work with, and a great mentor to have!

Dr. Anthony Nichols
Chief of Head and Neck Surgical Oncology at Department of Otolaryngology - Head and Neck Surgery, Western University

I would like to give my highest possible recommendation for Fabian. I have worked with him through Western University, as well as, through his freelance services.

Specifically, he has provided comprehensive social media and web support for the cancer fundraiser that helps fund my research program. Fabian is always highly organized and constantly thinking about how to optimize our media approach.

His work is consistently completed ahead of schedule and is of the highest quality.

Patrick Therrien
Senior Business Development Manager, WORLDiscoveries at Western University

I would like to give Fabian my highest recommendation. I have worked with him on numerous projects throughout our time at WORLDiscoveries. He is a leader in his field. His superior skills in such topics as; web design, social media, e-commerce, digital marketing, software, branding, etc. allow him to consistently complete difficult and complex projects on schedule.

Fabian is always creative, organized, and detail-oriented. An asset to any team. A pleasure to work with.

Susan Zablotniuk
Vice President, Aon Reed Stenhouse

Fabian is the perfect combination of creativity and efficiency, with a positive unflappable attitude. He was a true pleasure to work with, and his artistry was always appreciated.

John Deeks
Knowledge Mobilization and Impact Manager, BrainsCAN at Western University

Fabian is a single-handed comms, design and web development department.

I hired him in 2010 and he grew his role, his responsibility and his skill-set constantly over the seven years we worked together.

He embraced each new project and each opportunity to learn something new. He has great imagination and vision and can create new brands that encompass all materials and aspects of a venture.

He is a pleasure to work with and I have no hesitation in recommending him.

Nathan Gulliver
Vice President, Hub International

I had the pleasure of working with Fabian at Integro Insurance Brokers. During my time there, my primary focus was to drive business development, which meant that I was always in need of new and creative marketing ideas.

Knowing that it is always better to play to your strengths and outsource your weaknesses, I relied heavily on Fabian to come up with new and exciting ways to entice prospective clients to do business with Integro, and he never let me down.

Jennifer Caley
Account Manager, Nielsen IT Consulting Inc.

Fabian was recommended to our firm at a time when we were under a very tight deadline requiring graphic design.

Fabian was absolutely fantastic to work with: he provided us multiple options for each of our design specs, which were all of high quality and creativity. Additionally, he was able to provide all of this underneath a very strict deadline.

Since this first successful engagement, we have requested Fabian’s services several times and will continue to do so on an ongoing basis.

Holly Doty
CEO, Connect Dot Management Inc.

Fabian is a first-class marketing and web designer. Since engaging Fabian to create and design my client’s web and print materials, I have been 100% satisfied with his work.

Fabian has accurately transformed our ideas into beautiful designs and all projects were done on time, according to schedule. Fabian is very professional and has helped me get my business on the right track.

He has not only helped with my website, but he has provided assistance in marketing and advised on business operational issues. I consider Fabian to be more than a service provider but an integral part of the Connect Dot team. I strongly recommend him, and would definitely hire him again.

Mark Biesenger
Director, Surface Science Western

I had the pleasure of working with Fabian during the development of a new website for Surface Science Western.

We were extremely pleased with the results and have been thoroughly impressed with the level of professionalism, responsiveness and technical skill shown by Fabian.

He made the whole process extremely easy for us. I would highly recommend him to anyone.

Mark Beisinger

Surface Science Western

“We were extremely pleased with the results and have been thoroughly impressed with the level of professionalism, responsiveness and technical skill shown by Fabian.”

— Mark Biesenger

Holly Doty
CEO, Connect Dot Management Inc.

connect dot

“Fabian has accurately transformed our ideas into beautiful designs and all projects were done on time, according to schedule. Fabian is very professional and has helped me get my business on the right track.”

— Holly Doty

Jennifer Grant
President, Dell Tech Laboratories

delltech

“Fabian is skilled at translating his clients vision into a high quality internet marketing strategy. He has always delivered expert results and I would highly recommend his services to anyone.”

— Jennifer Grant

Susan Zablotniuk
Vice President, Aon Reed Stenhouse

Aon

“Fabian is the perfect combination of creativity and efficiency, with a positive unflappable attitude. He was a true pleasure to work with, and his artistry was always appreciated.”

— Susan Zablotniuk

Dr. Anthony Nichols
Chief of Head and Neck Surgical Oncology at Department of Otolaryngology - Head and Neck Surgery, Western University

LHSC

“Fabian is always highly organized and constantly thinking about how to optimize our media approach. His work is consistently completed ahead of schedule and is of the highest quality.”

— Dr. Anthony Nichols

Jennifer Caley
Account Manager, Nielsen IT Consulting Inc.

“Fabian was absolutely fantastic to work with: he provided us multiple options for each of our design specs, which were all of high quality and creativity. Additionally, he was able to provide all of this underneath a very strict deadline.”

— Jennifer Caley

Nathan Gulliver
Vice President, Hub International

“Knowing that it is always better to play to your strengths and outsource your weaknesses, I relied heavily on Fabian to come up with new and exciting ways to entice prospective clients to do business with Integro, and he never let me down.”

— Nathan Gulliver

Patrick Therrien
Senior Business Development Manager, WORLDiscoveries at Western University

WORLDiscoveries

“Fabian is a leader in his field. His superior skills in such topics as; web design, social media, e-commerce, digital marketing, software, branding, etc. allow him to consistently complete difficult and complex projects on schedule.”

— Patrick Therrien

John Deeks
Knowledge Mobilization and Impact Manager, BrainsCAN at Western University


“Fabian is a single-handed comms, design and web development department. He has great imagination and vision and can create new brands that encompass all materials and aspects of a venture.”

—Jon Deeks

Let’s Collaborate