Strategy · Design  · Marketing 

Creative direction that moves the needle, not just the pixels.

I’m Fabian Folias, a strategist, designer and marketer who helps organizations turn brand, web and campaign work into measurable growth.

One creative lead, three disciplines working in sync.

A single point of accountability who handles brand, web, and marketing. No hand-offs, no lost context.

01

Design

  • Brand identity
  • Brand guidelines
  • Brand collateral
  • Illustration
  • Graphic design

02

Web / UX / UI

  • Web design
  • Web development
  • CMS
  • E-commerce
  • Apps

03

Marketing

  • Integrated campaigns
  • Digital advertising
  • SEO / SEM
  • Social media
  • Communications

Case Studies

A few of the projects where strategy, design and execution came together to move real numbers.

Case Study — Project Tracker

National Heath Research

Project Tracker

A paradigm shift in project management for research initiatives across Canada.

Case Study — CauseKnot

Fundraising Platform

CauseKnot

An online fundraising toolkit empowering organizations of every size to raise funds effectively.

Case Study — InnoVerify

Digital Delivery

InnoVerify

A secure, streamlined e-commerce platform connecting merchants with cutting-edge technologies.

Digital Marketing

Channels tied to outcomes, not vanity metrics.

Social, SEO/SEM, email and content work together to reach the right audience and drive traffic that converts, tailored to each business’s goals and demographics.

Meticulous planning, data analysis, and ongoing optimization keep every campaign accountable for traffic, engagement, and revenue.

18+

Years in practice

30+

Brands guided

6

Disciplines, one lead

Digital marketing

What clients say

Feedback from the people I’ve partnered with, across industries and years.

fabian folias

Signature

Bio

A creative director whose work doesn't stop at the design file.

Known for adaptability, versatility and a dynamic presentation style, I bring an unwavering commitment to exceptional graphic design aligned with brand and style guides.

Beyond design and communications, I lead web standards, operations, and content delivery, pairing project management discipline with strong client relationships to define scope and deliver innovative solutions.

Outside the studio, I’m an amateur photographer with a passion for interior design and home renovation, and I’ve explored over 25 countries, always chasing new perspectives.

What sets me apart

  • Unwavering commitment to seamless logistics
  • A deep, varied portfolio
  • End-to-end graphic, web and dev capability
  • Digital interactive expertise
  • Social media fluency

Distinguishing value

  • Web server & software maintenance
  • Ongoing creative evolution of web elements
  • Strategic SEO implementation
  • Deep CMS experience
  • Analytics-driven engagement strategy

Certifications

 

Career Path

Two decades of brand, marketing and digital leadership across healthcare, education and innovation.

Aug 2017 — Present

Cardiovascular Network of Canada (CANet)

Director, Digital Marketing and Communications

Transformed CANet’s brand visibility and stakeholder engagement within healthcare R&D through data-driven digital strategy and integrated marketing, elevating public profile while deepening stakeholder connections.

Aug 2015 — Jan 2021

Western University, Continuing Studies

Instructor, Design for Public Relations and Digital Marketing

Developed and led digital marketing and graphic design courses, blending emerging trends with practical, campaign-ready training.

Aug 2010 — Jan 2017

Western University, Tech Transfer

Manager, Digital Media and Marketing

Led marketing and branding to amplify technology commercialization, integrated the (formerly WORLDiscoveries) site with the Inteum database, and developed InnoVerify™, a proprietary e-commerce portal for accessing new technologies.

Get in touch

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